“We’re incredibly excited to introduce MacBook Neo, which delivers the magic of the Mac at a breakthrough price,” said John Ternus, Apple’s senior vice president of Hardware Engineering. “Built from the ground up to be more affordable for even more people, MacBook Neo is a laptop only Apple could create. It features a durable aluminum design in four beautiful colors; a brilliant Liquid Retina display; Apple silicon-powered performance; all-day battery life; a high-quality camera, mics, and speakers; a Magic Keyboard and Multi-Touch trackpad; and the intuitive and powerful features of macOS. There is simply no other laptop like it.”
更值得关注的，是它的“活法”。当中国零售业追捧德国奥乐齐式的硬折扣模式时，My Basket明确表示“不走硬折扣路线”，照样跑通了单店模型——截至2026 年2 月的财年第二季度财报显示，销售额同比增长6.5%，营业利润增加9亿日元，进入“规模与效率双增”的良性通道。
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