He added that it would require something that was unusual, something that was "strikingly similar".
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基于此，春节零食的竞争正发生结构性转向：渠道端从规模扩张走向动线效率，零食折扣店真正进入“优质点位得天下”的阶段；产品端从单一的单品口味竞争，升级为社交分发形态的竞争，大包装成为春节人情走动的主流形态；动销端，礼盒销量越来越深度绑定区域礼俗、拜年频率，乃至婚恋定亲等本土关系的组织方式。