FirstFT: the day's biggest stories
Hassett, who has worked for both Trump administrations and has a PhD in economics, reached out to Ghilarducci in between White House stints, to ask about feedback on a paper he was writing about retirement security in 2021. “I gave him all sorts of comments, and he wrote back, and he said, ‘You know, you should be a co-author of this paper,’” she said. That paper became the basis of the administration plan for universal 401(k)s, which the president announced at the State of the Union.
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Sales started slow — some days, nothing at all. Then, almost like magic, orders began trickling in. Friends and family jumped in to help pack and fulfill them. Everyone who tried the product loved it and left glowing reviews on our website. Most became repeat customers. We officially launched in November, and it took a couple of months to hit our stride. As of January 2026, we’re averaging $12,000 per month in sales.
Motivation and evolution